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{"id":759,"date":"2020-05-20T14:39:11","date_gmt":"2020-05-20T12:39:11","guid":{"rendered":"http:\/\/www.terza-rima.com\/TZA2020\/?page_id=759"},"modified":"2022-03-02T12:13:26","modified_gmt":"2022-03-02T11:13:26","slug":"identite-visuelle-logo-charte-graphique-lyon","status":"publish","type":"page","link":"https:\/\/www.terza-rima.com\/identite-visuelle-logo-charte-graphique-lyon\/","title":{"rendered":"IDENTIT\u00c9 VISUELLE"},"content":{"rendered":"

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<\/i> IDENTIT\u00c9 VISUELLE<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.6″ text_font=\u00a0\u00bb|600|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb header_font_size=\u00a0\u00bb35px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||32px||false|true\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||10px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Vous avez 5 secondes pour donner une bonne image de vous<\/p>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#e02b20″ _builder_version=\u00a0\u00bb4.4.6″ custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_module=\u00a0\u00bb920″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.6″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1760px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.6″ custom_padding=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_code _builder_version=\u00a0\u00bb4.4.6″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

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    \n
  • \"\"

    Cr\u00e9ation identit\u00e9 visuelle et ligne de v\u00eatements<\/p><\/div><\/div><\/li>\n

  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle, site internet et design application<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle, charte graphique et plaquette commerciale<\/div><\/div><\/li>\n
  • \"\"
    Evolution logo et cr\u00e9ation d'une Charte graphique en 3 langues sur CD-ROM<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotypes Groupe<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotypes Groupe<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation Identit\u00e9 visuelle avec conception typographie<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation Logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation Logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation logotype<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et habillage fa\u00e7ade magasin<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Charte graphique<\/div><\/div><\/li>\n
  • \"\"
    Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n <\/ul>\n <\/div>\n \n <\/div>\n<\/div>[\/et_pb_code][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwMDcifX0=@\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVous souhaitez cr\u00e9er ou renforcer votre identit\u00e9 visuelle, nous vous aidons\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.7″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#e02b20″ custom_margin=\u00a0\u00bb|50px||50px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbbounce\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.6″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.7″ header_2_text_color=\u00a0\u00bb#e02b20″ header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    <\/i> LOGOTYPE<\/h2>\n

    C’est le socle de votre identit\u00e9 visuelle<\/strong>.
    Il va donner le ton et vous d\u00e9finir en un seul regard.<\/p>\n

    Au cours d’une premi\u00e8re r\u00e9union de travail, Terza Rima, Studio de cr\u00e9ation graphique \u00e0 Lyon<\/strong>, \u00e9coute qui vous \u00eates, votre univers, votre positionnement, recueille vos souhaits et orientations, \u00e9ventuellement des couleurs \u00e0 bannir par go\u00fbt. La plupart du temps, nous avons carte blanche car nos clients\u00a0 sont tr\u00e8s curieux de d\u00e9couvrir comment nous les percevons, comment va se traduire le ressenti d’un m\u00e9tier.<\/p>\n

    G\u00e9n\u00e9ralement, nous explorons et vous pr\u00e9sentons 3 axes graphiques<\/strong>. Chacune aura sa sp\u00e9cificit\u00e9, ses couleurs, sa typographie.<\/p>\n

    Ces 3 propositions graphiques sont ensuite mises en situation : carte de visite, t\u00eate de lettre, site Internet\u2026 pour que vous vous projetiez plus concr\u00e8tement.<\/p>\n

    Terza Rima retravaille la piste qui vous a interpell\u00e9, jusqu’\u00e0 ce que vous (et nous !) soyons enti\u00e8rement satisfaits du r\u00e9sultat. Vous allez vivre avec ce logotype<\/strong> pendant plusieurs ann\u00e9es, il est donc primordial que vous soyez pleinement conquis et fier de le pr\u00e9senter \u00e0 votre sph\u00e8re relationnelle.<\/p>\n

    L’ajout d’une baseline<\/strong>, n’est pas obligatoire, mais elle permet d’une simple lecture d’identifier votre univers ou votre positionnement.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.6″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1760px\u00a0\u00bb custom_margin=\u00a0\u00bb50px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.6″ custom_padding=\u00a0\u00bb||50px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.6″ header_2_text_color=\u00a0\u00bb#e02b20″ header_2_font_size=\u00a0\u00bb20px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb min_height=\u00a0\u00bb61px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||||false|true\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||||false|true\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    \u00a0<\/i>CHARTE GRAPHIQUE<\/h2>\n

    La charte graphique<\/strong> est l\u00e0 pour donner un cadre \u00e0 la mise en \u0153uvre de votre logotype.<\/p>\n

    Au sein d’un seul document PDF, seront regroup\u00e9es les r\u00e8gles d’utilisation de votre logotype en fonction des supports de communication d\u00e9termin\u00e9s, les typographies d’accompagnement<\/strong>, la palette de couleurs<\/strong> autoris\u00e9e. Elle peut \u00eatre, en fonction de vos souhaits et attentes, plus au moins large, plus ou moins restrictive.<\/p>\n

    Ainsi seront d\u00e9clin\u00e9s tous les supports de communication<\/strong> retenus en commen\u00e7ant par les supports basiques de correspondance (carte de visite, carte de correspondance, t\u00eate de lettre), mais \u00e9galement les annonces presse, les fiches commerciales ou techniques, les pr\u00e9sentations Powerpoint\u2026 cette liste n’\u00e9tant pas bien-s\u00fbr exhaustive.<\/p>\n

    Cette charte graphique<\/strong> ainsi d\u00e9finie permettra \u00e0 tous les acteurs de la cha\u00eene graphique d’utiliser de la m\u00eame mani\u00e8re votre logotype, les bonnes typographies, les bonnes couleurs quel que soit le support de communication (quadrichromie , RVB, hexad\u00e9cimal\u2026) et quelle que soit la nature de la communication.<\/p>\n

    Il est tr\u00e8s important d’\u00eatre attentif \u00e0 son respect, car d’un document \u00e0 l’autre, d’un m\u00e9dia \u00e0 l’autre les d\u00e9formations constat\u00e9es sont fr\u00e9quentes et nombreuses.<\/p>\n

    Toutes les autres prestations de Terza Rima, communication imprim\u00e9e<\/strong>, communication digitale<\/strong>, communication anim\u00e9e<\/strong>, communication par l’objet<\/strong> suivent cette charte graphique, b\u00e2tissant ainsi une identit\u00e9 visuelle forte, une image affirm\u00e9e et visible.<\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.6″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.terza-rima.com\/wp-content\/uploads\/2021\/03\/Fond-identi_visuel.png\u00a0\u00bb alt=\u00a0\u00bbIdentit\u00e9 visuelle Terza rima\u00a0\u00bb title_text=\u00a0\u00bbFond-identi_visuel\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.6″ custom_margin=\u00a0\u00bb30px||61px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwMDcifX0=@\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVous aimeriez avoir une coh\u00e9rence visuelle dans tous vos outils de communication ? parlons-en\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.7″ custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#e02b20″ custom_margin=\u00a0\u00bb|50px||50px|false|true\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbbounce\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.6″ background_color=\u00a0\u00bbrgba(158,158,158,0.33)\u00a0\u00bb min_height=\u00a0\u00bb112px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb top_divider_height=\u00a0\u00bb67px\u00a0\u00bb top_divider_flip=\u00a0\u00bbvertical\u00a0\u00bb border_style_all=\u00a0\u00bbnone\u00a0\u00bb global_module=\u00a0\u00bb588″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,1_2,1_4″ _builder_version=\u00a0\u00bb4.14.7″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1600px\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb13px||31px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.terza-rima.com\/wp-content\/uploads\/2020\/04\/LOGO_ATELIER-ACTION_TZA_2019-e1587915363962.png\u00a0\u00bb title_text=\u00a0\u00bbLOGO_ATELIER-ACTION_TZA_2019″ url=\u00a0\u00bbhttps:\/\/terza-rima.com\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.7″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_menu menu_id=\u00a0\u00bb9″ _builder_version=\u00a0\u00bb4.4.6″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb24px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_menu][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.4.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.6″ custom_margin=\u00a0\u00bb1px|||-26px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    1 rue Louis Juttet
    69410 Champagne au mont d’Or
    T. 06 77 08 78 56\u00a0<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    IDENTIT\u00c9 VISUELLEVous avez 5 secondes pour donner une bonne image de vous

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      Cr\u00e9ation identit\u00e9 visuelle et Communication globale<\/div><\/div><\/li>\n <\/ul>\n <\/div>\n \n <\/div>\n<\/div> LOGOTYPE C’est le socle de votre identit\u00e9 visuelle.Il va donner le ton et vous d\u00e9finir en un seul regard. Au cours d’une premi\u00e8re r\u00e9union de travail, Terza Rima, Studio de cr\u00e9ation graphique \u00e0 Lyon, \u00e9coute qui vous \u00eates, votre univers, votre positionnement, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-759","page","type-page","status-publish","hentry"],"yoast_head":"\nIdentit\u00e9 visuelle Logo Charte graphique \u00e0 Lyon<\/title>\n<meta name=\"description\" content=\"Terza Rima studio de cr\u00e9ation graphique \u00e0 Lyon b\u00e2tit votre identit\u00e9 visuelle en cr\u00e9ant votre logo et la charte graphique de mise en \u0153uvre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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