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Pour savoir o\u00f9 l’on va, il vaut mieux savoir d’o\u00f9 l’on part !<\/p>\n
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Notre prestation commence, syst\u00e9matiquement et avant toute chose, \u00e0 vous \u00e9couter nous parler de votre m\u00e9tier, de votre ressenti actuel, de vos attentes et de vos \u00e9ventuelles success stories marquantes. <\/span><\/p>\n Apr\u00e8s une \u00e9tude pouss\u00e9e nous peignons alors un tableau fid\u00e8le de votre communication d’entreprise<\/strong>\u00a0\u00e0 un instant T et mettons en \u00e9vidence les points forts, les faiblesses, voire les manques.<\/span><\/p>\n Nous b\u00e2tissons alors ensemble un plan strat\u00e9gique de communication<\/strong> pour atteindre les cibles et objectifs d\u00e9tect\u00e9s, tout en identifiant les moyens humains et financiers n\u00e9cessaires \u00e0 la mise en \u0153uvre de ce plan.<\/span><\/p>\n \u2013 comprendre o\u00f9 en est votre communication, comment est-elle per\u00e7ue de l\u2019ext\u00e9rieur ?<\/p>\n \u2013 quels sont vos success story, dans quelle mesure peut-on les reproduire ?<\/p>\n \u2013 quid des coh\u00e9rences graphiques, \u00e9ditoriales d\u2019un m\u00e9dia \u00e0 l\u2019autre, d\u2019un support \u00e0 l\u2019autre ?<\/p>\n \u2013 comment mon site est-il positionn\u00e9 sur Google par rapport \u00e0 mes concurrents et quels mots cl\u00e9s utilisent-ils (Benchmark WEB<\/strong>) ?<\/p>\n \u2013 suis-je assez pr\u00e9sent sur les r\u00e9seaux sociaux (SMO) ? quels r\u00e9seaux seront le plus efficaces dans mon cas ?<\/p>\n \u2013 comment faire en sorte d\u2019obtenir une vraie convergence r\u00e9compensant ainsi mes efforts de communication ?<\/p>\n Le plan strat\u00e9gique de communication<\/strong> r\u00e9pondra aux questions : quoi dire ? \u00e0 qui le dire ? quand le dire ? comment le dire ?<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.4.6″ width=\u00a0\u00bb96%\u00a0\u00bb max_width=\u00a0\u00bb1800px\u00a0\u00bb custom_padding=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb 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analysant une dizaine d’indicateurs quantitatifs, qualitatifs et techniques, issus de son positionnement naturel sur Google<\/strong> et ce, pour un nombre de concurrents d\u00e9fini :<\/p>\n Ils permettront de situer exactement votre soci\u00e9t\u00e9 sur Internet, de mettre en \u00e9vidence les manques \u00e0 rem\u00e9dier et ainsi adopter une vraie strat\u00e9gie r\u00e9dactionnelle et fonctionnelle pour accentuer votre pr\u00e9sence digitale.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.4.6″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.terza-rima.com\/wp-content\/uploads\/2021\/03\/TERZA_RIMA_BENCHMARK.png\u00a0\u00bb alt=\u00a0\u00bbTERZA_RIMA BENCHMARK\u00a0\u00bb title_text=\u00a0\u00bbTERZA_RIMA_BENCHMARK\u00a0\u00bb align_tablet=\u00a0\u00bb\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb 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_builder_version=\u00a0\u00bb4.14.7″ custom_margin=\u00a0\u00bb1px|||-26px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||30px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n 1 rue Louis Juttet [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Audit & Conseils en communicationPour savoir o\u00f9 l’on va, il vaut mieux savoir d’o\u00f9 l’on part !\u00a0Audit & Conseils strat\u00e9giques Notre prestation commence, syst\u00e9matiquement et avant toute chose, \u00e0 vous \u00e9couter nous parler de votre m\u00e9tier, de votre ressenti actuel, de vos attentes et de vos \u00e9ventuelles success stories marquantes. Apr\u00e8s une \u00e9tude pouss\u00e9e nous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-449","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00a0<\/i>Zoom sur le benchmark WEB<\/h2>\n
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